Strategy that thinks. Systems that work.
Most consultants advise and leave. Most agencies execute without understanding the business. We set the direction and build the systems that make it run.
Your business has ambition. Its processes still run on improvisation.
Quotes take days
Proposals are rebuilt by hand, and a faster competitor answers first.
Growth has stalled
No clear view of which markets and products drive profit, and a sales effort that runs on instinct.
AI nobody manages
Your people already use AI on personal accounts. Nobody knows what it saves, or what data it sees.
Three pillars. One partner.
Strategy & growth
Clear direction. A plan the team can run.
Management consulting for owners who want to grow with a plan: where to compete, how to sell, and how to run leaner.
- Strategic marketingPosition & brand
- Business developmentMarkets & sales
- Operational excellenceLeaner operations
AI strategy & governance
Your people already use AI. We make it work for the company.
We turn scattered AI experiments into a managed, measured company capability, without banning anything.
- AI Census2–3 weeks
- AI operating modelSetup project
- AI portfolio reviewQuarterly
Automation & systems
One process at a time, priced on what it saves.
We connect your tools and build the apps that remove manual work, then measure the hours recovered.
- Proposal & quote automationFlagship
- Lead triage & follow-upTool-wiring
- Custom apps & dashboardsCloud or your platform
Find what costs you most. Fix just that. Measure it.
Free diagnostic
A 30-minute session. You leave with a one-page findings sheet, whether or not we work together.
Fix one thing first
A market, a process or a team: we start with what costs you most. Priced on value, never by the hour.
Measure, then scale
You see the results before committing to more. We stay until it runs.
We bring the discipline of large-scale industrial thinking to businesses with ambition but not yet the infrastructure.
Strategy and build
Business development and marketing thinking first, automation second. The system serves the strategy.
Priced on value
Every fix is priced against what it saves. If it doesn't pay back in months, it's the wrong process.
Your data, controlled
Built on secure, established platforms, with a written data-handling agreement.
Georges Mitri
Founder · Mechanical engineer · MBA
I have spent ten years moving between the factory floor and the boardroom, from running industrial plant projects to leading international business development. That path taught me to see a business the way an engineer sees a machine: as a system of connected parts, where one weak link sets the pace for everything else.
Strategic thinking is where I start: mapping markets and product portfolios to find what actually drives growth, and turning that into a plan the whole team can follow. Strategic marketing is how that plan reaches customers, through a clear position, a strong brand and material that helps sales win.
Operational excellence keeps the business lean: redesigning how departments work so they cost less and deliver more. Project execution makes it real: scope, budget and schedule, with every team aligned from kickoff to handover, and methods that the team can run on its own once I step back.
Bureau GM brings all four to growing companies, so strategy doesn't stay on paper.
Bureau GM · Beirut, Lebanon
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